Alison Metcalfe Sebastiaan Debrouwere Chloe Thomas James Barron

Products - How do you Increase your Margins? Live Panel Discussion

A Talk by Chloe Thomas , Sebastiaan Debrouwere , Alison Metcalfe and James Barron

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About this Talk

Watch our expert panel webinar to learn how you can optimise your Product Strategy to drive your sales and growth and profits.

In this new age of profit-focused growth, Product Management is more important than ever before. Yes, we're talking:

  • Supply Chain
  • Merchandising
  • Buying
  • Product Content
  • AND... probably even a bit of discounting...

In 2024 you need to shine a big spotlight on your product decision making - and make sure you've set up your product teams, your tech stack, and the rest of your business to drive success.

We'll be discussing all this, and sharing examples of how getting awesome at this really does pay off.

This session is for you if:

  • You're eager to work out what you SHOULD (and shouldn't) be investing your time and money in
  • You're a DTC or eCommerce brand looking to build success in 2024
  • You want to cut through the hype and get to the good stuff

Tune in to find out:

  • What the best buying, merchandising, and product management strategies are right now
  • What technology you need to make it all work
  • Common pitfalls
  • And much much more.


5:00 "Product Optimisation is as Important as Marketing Optimisation and Website Optimisation"

11.27 Complete this sentence... "The First Step in Product/Inventory Optimisation is..."

19.43 "It's impossible to optimise your product without interrogating what the customers think of it and how they use it"

25.29 "AI/Tech can have a bigger positive impact on your business in the inventory management space than anywhere else"

33.55 "Where to start with finding the right tech for demand planning and forecasting?"

44.27 "How do we optimise the buying process?"

56.00 "What's your key takeaway from this session?"

The whole session will be introduced and moderated by Chloe Thomas, who doubtless will be sharing her own advice too.

Don't know who Chloe is?

  • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
  • Editor-in-Chief at eCommerce Tech
  • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency
  • She's a LinkedIn Retail Top Voice
  • And has written 5 bestselling books about eCommerce marketing and success

About The Speakers

Chloe Thomas

Chloe Thomas

Podcast Host & Host of the Summit, eCommerce MasterPlan

Award-winning podcast host, bestselling author, and Editor-in-Chief of eCommerce Tech.

Sebastiaan Debrouwere

Sebastiaan Debrouwere

Founder & CEO, Genie

Building - joyful and intuitive inventory insights, to help your brand grow faster

Sebastiaan Debrouwere

Alison Metcalfe

Alison Metcalfe

Freelance Merchandiser, Alison Metcalfe Ltd

Founder | Experienced SME Merchandiser | Stock/Inventory Expert | Thought Leader | Strategic Planner | Commercial Retail Specialist | AI certified | Helping to create efficiencies and drive profit within the supply chain

Alison Metcalfe

James Barron

James Barron

Partner Brands Director, ex ASOS

Ex Partner Brands Global Director @

James Barron